This course provides real, world, hands-on learning on the process of technological innovation. The students talk to customers, partners, competitors, and other key players in the industry in order to validate and examine the potential marketability of a new innovation or technology. Students learn how to convert new ideas, technology and innovation into new products and/or services. The students learn the process by which they can determine whether a new product or service has potential to be marketed. Prerequisites: Junior standing. (S)