This course helps students apply their user experience knowledge and skills in the development of designs that are optimized for human factors and applications of psychology to create digital products that are easy to use and look good. Students differentiate between visual forms and structural architecture. Students will do storyboarding, wireframing, functionality and prototype testing. This course includes designs for both visual and physical media such as kiosks and points of purchase structures. Understanding how users think and act is a major focus of this course, including the development of value propositions and data input and response preferences. Prerequisites: CGT 386, CGT 383. Credit hours: 3 (2-2).