This course equips students with the essential skills and knowledge needed for effective marketing in the ever-changing healthcare landscape. It covers both historical and contemporary perspectives; the course introduces specialized marketing concepts tailored to healthcare services and products. Students will explore a variety of marketing techniques, from traditional methods to digital platforms, to address the unique challenges and opportunities in healthcare marketing. The curriculum emphasizes ethical considerations and aims to enhance patient engagement and care quality. Through a combination of theory, case studies, and practical exercises, students will gain a comprehensive understanding of how to navigate the complexities of marketing within the healthcare sector. Prerequisite: HSM 221 (F;S;SS)