Scholarship and Creative Expressions per year
Scholarship and Creative Expressions per year
Personal profile
Education/Academic qualification
Business Administration (Marketing), Ph.D., Florida State University
… → 1997
Business Education (Economics), BS, North Carolina A&T State University
… → 1993
Fingerprint
Dive into the research topics where Kimberly McNeil is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Scholarship and Creative Expressions
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Do brand allyship efforts in the black American community require financial investment?
Leak, R., McNeil, K., Stone, G. & Henderson, R. G., 2025, In: Journal of Product and Brand Management. 34, Issue 4, p. 562-574Research output: Contribution to journal › Article
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Digital Shopper Insights: Understanding Generational Perspectives on Mobile Commerce
Henderson, R. G., McNeil, K. & Leak, R., 2024, In: Atlantic Marketing Journal. 13, 2Research output: Contribution to journal › Article
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The Academic Ask: Student Solicitation for University Advancement
McNeil, K. & Williams, J., 2023.Research output: Contribution to conference › Paper
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The Academic Ask: Student Solicitation for University Advancement
McNeil, K. & Williams, J., 2023, Unknown book.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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We (Don’t) Need Your Help: Minority Reactions to Brands Being Positioned as Community Allies
Leak, R. & McNeil, K., 2022.Research output: Contribution to conference › Paper
Service
- 15 Professional Service