Scholarship and Creative Expressions per year
Scholarship and Creative Expressions per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business Administration (Marketing), Ph.D., Florida State University
… → 1997
Business Education (Economics), BS, North Carolina A&T State University
… → 1993
Fingerprint
Dive into the research topics where Kimberly McNeil is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Scholarship and Creative Expressions
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Do brand allyship efforts in the black American community require financial investment?
Leak, R. L., McNeil, K. R., Stone, G. W. & Henderson, R. G., Apr 10 2025, In: Journal of Product and Brand Management. 34, 4, p. 562-574 13 p.Research output: Contribution to journal › Article › peer-review
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Digital Shopper Insights: Understanding Generational Perspectives on Mobile Commerce
Henderson, R. G., Mcneil, K. R. & Leak, R. L., 2024, In: Atlantic Marketing Journal. 13, 2Research output: Contribution to journal › Article
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The Academic Ask: Student Solicitation for University Advancement
McNeil, K. & Williams, J., 2023, Unknown book.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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We (Don’t) Need Your Help: Minority Reactions to Brands Being Positioned as Community Allies
Leak, R. & Mcneil, K., 2022.Research output: Contribution to conference › Paper
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ACCI Race in Markets Panel
Leak, R., Mcneil, K. & Crockett, D., 2021.Research output: Contribution to conference › Paper
Service
- 15 Professional Service