Personal profile
Education/Academic qualification
Business Administration, Ph.D., University of South Carolina
… → 2009
Business Administration, Ph.D., Is Crossing Over Selling Out? Minority Reaction To A Niche Brand Extending Its Reach Beyond Communal Boudaries, University of South Carolina
… → 2009
PhD, University of South Carolina
… → 2009
Marketing, M.B.A., Wake Forest University
… → 1998
Management, M.B.A., Wake Forest University
… → 1998
MBA, Wake Forest University
… → 1998
Management, B.Sc., North Carolina A&T State University
… → 1996
Management, BS, N/A, North Carolina A&T State University
… → 1996
Marketing, B.Sc., North Carolina A&T State University
… → 1996
BS - Marketing, BS - Management, North Carolina Agricultural and Technical State University
… → 1996
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Scholarship and Creative Expressions
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Do brand allyship efforts in the black American community require financial investment?
Leak, R. L., McNeil, K. R., Stone, G. W. & Henderson, R. G., Apr 10 2025, In: Journal of Product and Brand Management. 34, 4, p. 562-574 13 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
An Exploratory Investigation of the Factors Influencing Consumer Opinions of Fracking: As Usual, It has something to do with Politics!
Stone, G. W., Leak, R. L. & Karahan, G., 2024, In: Oil, Gas & Energy Quarterly.Research output: Contribution to journal › Article
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Digital Shopper Insights: Understanding Generational Perspectives on Mobile Commerce
Henderson, R. G., Mcneil, K. R. & Leak, R. L., 2024, In: Atlantic Marketing Journal. 13, 2Research output: Contribution to journal › Article
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Impact of consumer perceptions of industry corruption on the choice to engage a financial advisor: Does gender matter?
Winchester, D. D., Leak, R. L. & McCoy, N. R., Sep 1 2022, In: Financial Services Review. 30, 3, p. 179-190 12 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Impact of Verified (Unverified) Online Product Consumer Reviews on Consumer Product Attitudes
Cort, K. T. & Leak, R. L., 2022, In: Atlantic Marketing Journal. 11, 1, p. Article 5Research output: Contribution to journal › Article