| Original language | English |
|---|---|
| State | Published - 2010 |
| Event | Business World International Conference - Duration: Jan 1 2010 → … |
Conference
| Conference | Business World International Conference |
|---|---|
| Period | 01/1/10 → … |
"A Cross-National Empirical Study Investigating the Role of Purchasing Purpose on the Country-of-Origin Effect"
Kevin O'Mara, Kathryn Cort
Research output: Contribution to conference › Paper