A qualitative study of college student responses to conflicting messages in advertising: Anti-binge drinking public service announcements vs. wine promotion health messages

Ho-Young Ahn; Lei Wu; Stephanie Kelly; Eric Haley

A qualitative study of college student responses to conflicting messages in advertising: Anti-binge drinking public service announcements vs. wine promotion health messages

Ho-Young Ahn, Lei Wu, Stephanie Kelly, Eric Haley

Business Information Systems and Analytics

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	271-279
Journal	International Journal of Public Health
Volume	56
State	Published - 2011

Cite this

@article{5b1a1afc16b246c4821de8f1bb5f009f,

title = "A qualitative study of college student responses to conflicting messages in advertising: Anti-binge drinking public service announcements vs. wine promotion health messages",

author = "Ho-Young Ahn and Lei Wu and Stephanie Kelly and Eric Haley",

year = "2011",

language = "English",

volume = "56",

pages = "271--279",

journal = "International Journal of Public Health",

}

TY - JOUR

T1 - A qualitative study of college student responses to conflicting messages in advertising: Anti-binge drinking public service announcements vs. wine promotion health messages

AU - Ahn, Ho-Young

AU - Wu, Lei

AU - Kelly, Stephanie

AU - Haley, Eric

PY - 2011

Y1 - 2011

M3 - Article

VL - 56

SP - 271

EP - 279

JO - International Journal of Public Health

JF - International Journal of Public Health

ER -