An analysis of 640 posts from the social media platforms of 14 students at a historically Black university revealed that entertainment accounted for 68% of their social media content, “uplift” 17%, and empowerment 14%. Educators worry that students may be squandering online resources that could help improve their lives when they choose entertainment over uplift and empowerment. The study examines why entertainment trumps uplift and empowerment, and more broadly, how it may serve as a catalyst to combat disinformation.

Kimberly Smith, Jeanette Wade, Joseph Jowers

Research output: Contribution to journalArticle

Abstract

An analysis of 640 posts from the social media platforms of 14 students at a historically Black university revealed that entertainment accounted for 68% of their social media content, “uplift” 17%, and empowerment 14%. Educators worry that students may be squandering online resources that could help improve their lives when they choose entertainment over uplift and empowerment. The study examines why entertainment trumps uplift and empowerment, and more broadly, how it may serve as a catalyst to combat disinformation.
Original languageEnglish
Pages (from-to)419-439
JournalJournalism and Mass Communication Educator
Volume78
Issue number4
DOIs
StatePublished - 2023

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