An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data

Sungho Cho, Minyong Lee, Taeyeon Yoon, Charles Rhodes, Unknown First Name Unknown Last Name

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	335-353
Journal	International Journal of Sport Finance
Volume	6
Issue number	4
State	Published - 2011

Cite this

@article{0a83018898984d69a6595e4298477867,

title = "An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data",

author = "Sungho Cho and Minyong Lee and Taeyeon Yoon and Charles Rhodes and \{Unknown Last Name\}, \{Unknown First Name\}",

year = "2011",

language = "English",

volume = "6",

pages = "335--353",

journal = "International Journal of Sport Finance",

number = "4",

}

TY - JOUR

T1 - An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data

AU - Cho, Sungho

AU - Lee, Minyong

AU - Yoon, Taeyeon

AU - Rhodes, Charles

AU - Unknown Last Name, Unknown First Name

PY - 2011

Y1 - 2011

M3 - Article

VL - 6

SP - 335

EP - 353

JO - International Journal of Sport Finance

JF - International Journal of Sport Finance

IS - 4

ER -