An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	335-353
Journal	International Journal of Sport Finance
Volume	6
Issue number	4
State	Published - 2011

Cite this

@article{e1a4452d0c8a4fd5ba637a3a9286879a,

title = "An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data",

author = "Sungho Cho and Minyong Lee and Taeyeon Yoon and Charles Rhodes and \{Unknown Last Name\}, \{Unknown First Name\}",

year = "2011",

language = "English",

volume = "6",

pages = "335--353",

journal = "International Journal of Sport Finance",

number = "4",

}

TY - JOUR

T1 - An Analysis of the Olympic Sponsorship Effect on Brand Choice in the Carbonated Soft Drink Market Using Long Panel Data

AU - Cho, Sungho

AU - Lee, Minyong

AU - Yoon, Taeyeon

AU - Rhodes, Charles

AU - Unknown Last Name, Unknown First Name

PY - 2011

Y1 - 2011

M3 - Article

VL - 6

SP - 335

EP - 353

JO - International Journal of Sport Finance

JF - International Journal of Sport Finance

IS - 4

ER -