TY - JOUR
T1 - An Assessment of the Operating Characteristics of Farm Wineries, and Managerial Perspectives of Farm Winery Owners Who Use Distributors
AU - Williamson, Nicholas
AU - Bhadury, Joy
AU - Troy, Samuel
AU - Dobie, Kathryn
AU - Ofori-Boadu, Victor
AU - Yeboah, Osei-Agyemang
PY - 2012/1/1
Y1 - 2012/1/1
N2 - Hypotheses that concern operating characteristics of farm wineries, and managerial perspectives of farm winery owners are developed and tested empirically. Key results focus on the tendency of farm winery owners who use distributors to abdicate key marketing functions, particularly that of brand management. Such abdication appears to debilitate the competitive position of such wineries, and sow the seeds of conflict between the wineries and their distributors. © 2012 Copyright Taylor and Francis Group, LLC.
AB - Hypotheses that concern operating characteristics of farm wineries, and managerial perspectives of farm winery owners are developed and tested empirically. Key results focus on the tendency of farm winery owners who use distributors to abdicate key marketing functions, particularly that of brand management. Such abdication appears to debilitate the competitive position of such wineries, and sow the seeds of conflict between the wineries and their distributors. © 2012 Copyright Taylor and Francis Group, LLC.
KW - distribution
KW - farm winery
KW - operating characteristics
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84855417098&origin=inward
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U2 - 10.1080/10454446.2012.627290
DO - 10.1080/10454446.2012.627290
M3 - Article
SN - 1045-4446
VL - 18
SP - 34
EP - 49
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
IS - 1
ER -