An Assessment of the Operating Characteristics of Farm Wineries, and Managerial Perspectives of Farm Winery Owners Who Use Distributors

Nicholas Williamson; Joy Bhadury; Samuel Troy; Kathryn Dobie; Victor Ofori-Boadu; Osei-Agyemang Yeboah

doi:10.1080/10454446.2012.627290

An Assessment of the Operating Characteristics of Farm Wineries, and Managerial Perspectives of Farm Winery Owners Who Use Distributors

Nicholas Williamson
, Joy Bhadury
, Samuel Troy
, Kathryn Dobie
, Victor Ofori-Boadu
, Osei-Agyemang Yeboah

Bryan School of Business and Economics
North Carolina Agricultural and Technical State University

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

Hypotheses that concern operating characteristics of farm wineries, and managerial perspectives of farm winery owners are developed and tested empirically. Key results focus on the tendency of farm winery owners who use distributors to abdicate key marketing functions, particularly that of brand management. Such abdication appears to debilitate the competitive position of such wineries, and sow the seeds of conflict between the wineries and their distributors. © 2012 Copyright Taylor and Francis Group, LLC.

Original language	English
Pages (from-to)	34-49
Number of pages	16
Journal	Journal of Food Products Marketing
Volume	18
Issue number	1
DOIs	https://doi.org/10.1080/10454446.2012.627290
State	Published - Jan 1 2012

Keywords

distribution
farm winery
operating characteristics

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10.1080/10454446.2012.627290

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AU - Yeboah, Osei-Agyemang

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AB - Hypotheses that concern operating characteristics of farm wineries, and managerial perspectives of farm winery owners are developed and tested empirically. Key results focus on the tendency of farm winery owners who use distributors to abdicate key marketing functions, particularly that of brand management. Such abdication appears to debilitate the competitive position of such wineries, and sow the seeds of conflict between the wineries and their distributors. © 2012 Copyright Taylor and Francis Group, LLC.

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An Assessment of the Operating Characteristics of Farm Wineries, and Managerial Perspectives of Farm Winery Owners Who Use Distributors

Abstract

Keywords

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