Building corporate social responsibility authenticity among gen Z consumers: A virtual reality approach.

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	1-20
Journal	Journal of Marketing Communications
DOIs	https://doi.org/10.1080/13527266.2026.2681602
State	Published - 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Building corporate social responsibility authenticity among gen Z consumers: A virtual reality approach.",

author = "Ziyuan Zhou and J Oh and En Ki",

year = "2026",

doi = "10.1080/13527266.2026.2681602",

language = "English",

pages = "1--20",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

}

TY - JOUR

T1 - Building corporate social responsibility authenticity among gen Z consumers: A virtual reality approach.

AU - Zhou, Ziyuan

AU - Oh, J

AU - Ki, En

PY - 2026

Y1 - 2026

UR - https://doi.org/10.1080/13527266.2026.2681602

U2 - 10.1080/13527266.2026.2681602

DO - 10.1080/13527266.2026.2681602

M3 - Article

SN - 1352-7266

SP - 1

EP - 20

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

ER -