College Basketball Championships and Sponsored Athletic Brands’ Stock Price: An empirical Investigation Using Event Analysis

Minyong Lee; Sungho Cho; Taewoo Kim; Ji-Ho Kim

College Basketball Championships and Sponsored Athletic Brands’ Stock Price: An empirical Investigation Using Event Analysis

Minyong Lee, Sungho Cho, Taewoo Kim, Ji-Ho Kim

Kinesiology

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2022
Event	2022 SMA Conference - Duration: Jan 1 2022 → …

Conference

Conference	2022 SMA Conference
Period	01/1/22 → …

Cite this

@conference{ed5b76983da149cebee72e83cccf181d,

title = "College Basketball Championships and Sponsored Athletic Brands{\textquoteright} Stock Price: An empirical Investigation Using Event Analysis",

author = "Minyong Lee and Sungho Cho and Taewoo Kim and Ji-Ho Kim",

year = "2022",

language = "English",

note = "2022 SMA Conference ; Conference date: 01-01-2022",

}