Abstract
This study examines the role of a firm’s product strategy on the relationship between corporate social responsibility (CSR) and firm value. Using a sample of 1287 firm-year observations of Korean listed manufacturing firms from 2005 to 2016, we find that a firm’s product differentiation strategies strengthen the association between CSR and firm value, whereas cost-leadership strategies weaken such a relationship. Our findings demonstrate the importance of attaining a strategic fit between CSR activities and product strategies, and highlight the importance of considering a firm’s product strategy when evaluating a firm’s CSR investment.
| Original language | English |
|---|---|
| Pages (from-to) | 272-298 |
| Number of pages | 27 |
| Journal | Asia-Pacific Journal of Financial Studies |
| Volume | 49 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 1 2020 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- Corporate social responsibility
- Cost leadership
- Differentiation
- Firm value
- Strategic fit
Fingerprint
Dive into the research topics of 'Corporate Social Responsibility, Product Strategy, and Firm Value'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver