Crime of Moral Turpitude, Commercial Litigation and Celebrity Endorsement: Event Study Analysis of Shareholder Wealth of Sponsoring Corporations

Sungho Cho; Minyong Lee; Seok Pyo Hong; Joon-Ho Kang; Howon Jeong

Crime of Moral Turpitude, Commercial Litigation and Celebrity Endorsement: Event Study Analysis of Shareholder Wealth of Sponsoring Corporations

Sungho Cho
, Minyong Lee
, Seok Pyo Hong
, Joon-Ho Kang
, Howon Jeong

Kinesiology

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2015
Event	SMA Annual Conference - Duration: Jan 1 2015 → …

Conference

Conference	SMA Annual Conference
Period	01/1/15 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@conference{b535f51d71084b6f8553f51f58958b30,

title = "Crime of Moral Turpitude, Commercial Litigation and Celebrity Endorsement: Event Study Analysis of Shareholder Wealth of Sponsoring Corporations",

author = "Sungho Cho and Minyong Lee and Hong, \{Seok Pyo\} and Joon-Ho Kang and Howon Jeong",

year = "2015",

language = "English",

note = "SMA Annual Conference ; Conference date: 01-01-2015",

}