TY - JOUR
T1 - 'Did you hear what Tommy Hilfiger said?' Urban legend, urban fashion and African-American generation Xers
AU - McNeil, Kimberly
AU - Johnson, Olenda E.
AU - Johnson, Ann Y.
PY - 2001
Y1 - 2001
N2 - The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about African-Americans. A survey of African-American generation Xers revealed a relationship between the rumour and the decision to purchase Tommy Hilfiger clothing. Implications of the findings are discussed.
AB - The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about African-Americans. A survey of African-American generation Xers revealed a relationship between the rumour and the decision to purchase Tommy Hilfiger clothing. Implications of the findings are discussed.
UR - https://dx.doi.org/10.1108/EUM0000000007289
U2 - 10.1108/eum0000000007289
DO - 10.1108/eum0000000007289
M3 - Article
VL - 5
JO - Journal of Fashion Marketing and Management
JF - Journal of Fashion Marketing and Management
IS - Issue 3
ER -