Do Not Disturb: The Effect of Zero-Contact Marketing on Consumers’ Decision-Making Process

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2020
Event	2020 Atlantic Marketing Association - Duration: Jan 1 2020 → …

Conference	2020 Atlantic Marketing Association
Period	01/1/20 → …

Cite this

@conference{ac5c73df931a45ab94079896e39e78e7,

title = "Do Not Disturb: The Effect of Zero-Contact Marketing on Consumers{\textquoteright} Decision-Making Process",

author = "Arim Park and Hyunsang An and Song, \{Ju Myung\} and Christina Chung",

year = "2020",

language = "English",

note = "2020 Atlantic Marketing Association ; Conference date: 01-01-2020",

}