Electronic Reverse Auctions: Integrating an E-Sourcing tool into a Sales and Purchasing Cross-course Negotiation Projects

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Cite this

@article{214e5e8ce24c4befb1c51728b4e88fb8,

title = "Electronic Reverse Auctions: Integrating an E-Sourcing tool into a Sales and Purchasing Cross-course Negotiation Projects",

author = "Jacqueline Williams and Dobie, \{Kathryn E\}",

year = "2011",

language = "English",

volume = "21",

pages = "35--42",

journal = "Marketing Education Review",

number = "1",

}