Explicit and Implicit Solutions for Measuring Racial Variables: Consumer Attitude toward Athlete-Spokespersons in South Korea

Howon Jeong, Sungho Cho, Minyong Lee, E Sputra

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2014
Event	The 2014 North American Society for Sport Management (NASSM) Conference - Duration: Jan 1 2014 → …

Conference	The 2014 North American Society for Sport Management (NASSM) Conference
Period	01/1/14 → …

Cite this

@conference{318fd83f1520463da7a29a45c75a50fd,

title = "Explicit and Implicit Solutions for Measuring Racial Variables: Consumer Attitude toward Athlete-Spokespersons in South Korea",

author = "Howon Jeong and Sungho Cho and Minyong Lee and E Sputra",

year = "2014",

language = "English",

note = "The 2014 North American Society for Sport Management (NASSM) Conference ; Conference date: 01-01-2014",

}