| Original language | English |
|---|---|
| State | Published - 2015 |
| Event | Summer AMA Educators' Conference - Duration: Jan 1 2015 → … |
Conference
| Conference | Summer AMA Educators' Conference |
|---|---|
| Period | 01/1/15 → … |
Exploring the Effects of Cognitive Effort and Product Category Exposure on Brand Switching
Omar Woodham, Roland Leak, Mitchell Hamilton
Research output: Contribution to conference › Paper