| Original language | English |
|---|---|
| State | Published - 2016 |
| Event | Society for Marketing Advances - Duration: Jan 1 2022 → … |
Conference
| Conference | Society for Marketing Advances |
|---|---|
| Period | 01/1/22 → … |
Going from 'Me' to 'We': Customer Controlled Co-Production
Kimberly McNeil, Kimberly Grantham, Gail Taylor
Research output: Contribution to conference › Paper