I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference

Research output: Contribution to journal › Article

Original language	English
Journal	The Journal of Marketing Theory and Practice
Volume	25
Issue number	2
State	Published - 2017

Cite this

@article{edbc376c0aae4030930ac4d9a6b43635,

title = "I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference",

author = "Omar Woodham and Hamilton, \{Mitchell L\} and Roland Leak",

year = "2017",

language = "English",

volume = "25",

journal = "The Journal of Marketing Theory and Practice",

number = "2",

}