I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference

Research output: Contribution to journal › Article

Original language	English
Journal	The Journal of Marketing Theory and Practice
Volume	25
Issue number	2
State	Published - 2017

Cite this

@article{d02970c249804cd3bef8d27c47c966c4,

title = "I Know What I Like, I Like What I Know: The Influence of Product Category Exposure and Cognitive Effort on Brand Preference",

author = "Woodham, \{Omar P\} and Hamilton, \{Mitchell L\} and Leak, \{Roland L\}",

year = "2017",

language = "English",

volume = "25",

journal = "The Journal of Marketing Theory and Practice",

number = "2",

}