| Original language | English |
|---|---|
| State | Accepted/In press - 2015 |
| Event | Society for Marketing Advances Annual Conference - Duration: Jan 2 0001 → … |
Conference
| Conference | Society for Marketing Advances Annual Conference |
|---|---|
| Period | 01/2/01 → … |
Investigating Cross-Category Influences on Brand Loyalty: An Exploratory Study
Research output: Contribution to conference › Paper