Is honesty the best policy?: Investigating switchers’ resistance to changing beliefs about a deceptive brand

Research output: Contribution to conference › Paper

Original language	English
State	Accepted/In press - 2019
Event	Society for Marketing Advances - Duration: Jan 1 2022 → …

Conference	Society for Marketing Advances
Period	01/1/22 → …

Cite this

@conference{027f06a8167847fc836c28fc3bc162bc,

title = "Is honesty the best policy?: Investigating switchers{\textquoteright} resistance to changing beliefs about a deceptive brand",

author = "Woodham, \{Omar P\} and Demetra Andrews and Mitchell Hamilton",

year = "2019",

language = "English",

note = "Society for Marketing Advances ; Conference date: 01-01-2022",

}