Minority business cases: is anyone interested?

Minority groups will account for a higher percentage of the U.S. population than the non-Hispanic white population by 2060. Correspondingly, college classroom populations are becoming increasingly multicultural. The need for classroom environments and pedagogies to accompany this student diversity is apparent. Long considered an effective pedagogy, less than 1% of published business cases deal with minority owned businesses. We survey minority business owners and managers and analyze their interest in case development and their concerns in an effort to explain why so few minority business cases are available and why may need to be accomplished to encourage their development.