Qualitative Analysis of Industrial Hemp Production, Markets, and Sustainability in North Carolina, United States

The North Carolina hemp industry has fallen short of its projected success despite its potential economic benefits and opportunities for farmers. The floral hemp sector specifically has been struggling due to excessive production and decreasing prices. The objective of the research was to examine the experiences and obstacles faced by early adopters and stakeholders of the hemp industry in NC. Through structured focus group discussions and interviews, data were collected and analyzed to gain insight into the industry’s direction. The results revealed that many floral hemp farmers had abandoned the crop because of financial setbacks, leading to a reduced interest in cultivation compared to five years prior. The floral hemp industry’s rapid growth and decline have tempered farmers’ expectations of the crop’s potential. The findings will provide a foundation for further research into NC’s hemp production and economy, enabling the provision of necessary information and extension services for profitable hemp farming in the state.