Race of Athlete-Spokesperson and Implicit and Explicit Responses to Advertising.

Howon Jeong, Sungho Cho, Minyong Lee, Endarman Sputra

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	655-671
Journal	Social Behavior and Personality an International Journal
Volume	42
Issue number	4
State	Published - 2014

Cite this

@article{8f979896e3d64af182a49a9c22ec5caa,

title = "Race of Athlete-Spokesperson and Implicit and Explicit Responses to Advertising.",

author = "Howon Jeong and Sungho Cho and Minyong Lee and Endarman Sputra",

year = "2014",

language = "English",

volume = "42",

pages = "655--671",

journal = "Social Behavior and Personality an International Journal",

number = "4",

}