Reputation Risk Involving Endorsers’ Scandals: The Effect on Nike’s Stock Returns, Firm Value and Performance

Jongback Kim; Minyong Lee; Joon Young Han; Junyoung Cho

Reputation Risk Involving Endorsers’ Scandals: The Effect on Nike’s Stock Returns, Firm Value and Performance

Jongback Kim, Minyong Lee, Joon Young Han, Junyoung Cho

Kinesiology

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2018
Event	SMA Conference - Duration: Jan 1 2018 → …

Conference

Conference	SMA Conference
Period	01/1/18 → …

Cite this

@conference{18aac2eeed1b4189b4d339b698ebf0f4,

title = "Reputation Risk Involving Endorsers{\textquoteright} Scandals: The Effect on Nike{\textquoteright}s Stock Returns, Firm Value and Performance",

author = "Jongback Kim and Minyong Lee and Han, \{Joon Young\} and Junyoung Cho",

year = "2018",

language = "English",

note = "SMA Conference ; Conference date: 01-01-2018",

}