Situational effects of ethnic phenotype in marketing: Investigating inter-and intra-ethnic preferences for minorities in advertisements

Research output: Contribution to journal › Article

Original language	English
Journal	Academy of Marketing Studies Journal
State	Published - 2014

Cite this

TY - JOUR

T1 - Situational effects of ethnic phenotype in marketing: Investigating inter-and intra-ethnic preferences for minorities in advertisements

AU - Leak, Roland

PY - 2014

Y1 - 2014

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84930447763&partnerID=MN8TOARS

M3 - Article

JO - Academy of Marketing Studies Journal

JF - Academy of Marketing Studies Journal

ER -