| Original language | English |
|---|---|
| State | Published - 2021 |
| Event | CSRI Conference on College Sport - Duration: Jan 1 2021 → … |
Conference
| Conference | CSRI Conference on College Sport |
|---|---|
| Period | 01/1/21 → … |
The Financial Value of Winning College Football Championships: Introducing the Event Study Analysis for Sponsored Athletic Brand’s Stock Return Measurement
- Minyong Lee
- , Ji-Ho Kim
- , Sungho Cho
Research output: Contribution to conference › Paper