The Financial Value of Winning in PGA Tours: An Examination of Stock Market Response to Sponsored Golfer’s Performance

Minyong Lee, Seok-Pyo Hong, Howon Jeong, Joon Young Han, Jong Baek Kim

Research output: Contribution to conferencePaper

Original languageEnglish
StatePublished - 2014
EventThe 2014 North American Society for Sport Management (NASSM) Conference -
Duration: Jan 1 2014 → …

Conference

ConferenceThe 2014 North American Society for Sport Management (NASSM) Conference
Period01/1/14 → …

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