The Financial Value of Winning in PGA Tours: An Examination of Stock Market Response to Sponsored Golfer’s Performance

Minyong Lee, Seok-Pyo Hong, Howon Jeong, Joon Young Han, Jong Baek Kim

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2014
Event	The 2014 North American Society for Sport Management (NASSM) Conference - Duration: Jan 1 2014 → …

Conference	The 2014 North American Society for Sport Management (NASSM) Conference
Period	01/1/14 → …

Cite this

@conference{a3ad7e874cc14d70aabd6588ddc819a0,

title = "The Financial Value of Winning in PGA Tours: An Examination of Stock Market Response to Sponsored Golfer{\textquoteright}s Performance",

author = "Minyong Lee and Seok-Pyo Hong and Howon Jeong and Han, \{Joon Young\} and Kim, \{Jong Baek\}",

year = "2014",

language = "English",

note = "The 2014 North American Society for Sport Management (NASSM) Conference ; Conference date: 01-01-2014",

}