The Moderating Influence of Political Involvement on Voters’ Attitudes toward Attack Ads

George Stone, Jeffrey G Blodgett, Japhet H Nkonge, Kathryn Cort

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	91–102
Journal	The Journal of Marketing Theory and Practice
Volume	21
Issue number	1
State	Published - 2013

Cite this

@article{2c05f81e31df46789756270751b36386,

title = "The Moderating Influence of Political Involvement on Voters{\textquoteright} Attitudes toward Attack Ads",

author = "George Stone and Blodgett, \{Jeffrey G\} and Nkonge, \{Japhet H\} and Kathryn Cort",

year = "2013",

language = "English",

volume = "21",

pages = "91–102",

journal = "The Journal of Marketing Theory and Practice",

number = "1",

}