| Original language | English |
|---|---|
| Pages (from-to) | 38-48 |
| Journal | Sport Marketing Quarterly |
| Volume | 16 |
| Issue number | 1 |
| State | Published - 2007 |
The University of Notre Dame: An Examination of the Impact and Evaluation of Brand Equity in NCAA Division I-A Football
Jennifer Bruening, Minyong Lee
Research output: Contribution to journal › Article