| Original language | English |
|---|---|
| State | Published - 2022 |
| Event | Society for Marketing Advances - Duration: Jan 1 2022 → … |
Conference
| Conference | Society for Marketing Advances |
|---|---|
| Period | 01/1/22 → … |
We (Don’t) Need Your Help: Minority Reactions to Brands Being Positioned as Community Allies
Research output: Contribution to conference › Paper