What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions

Nam Young Kim; Masudul Biswas

doi:10.30958/ajmmc.4.2.1

What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions

Journalism and Mass Communication

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	95-108
Journal	Athens Journal of Mass Media & Communications
Volume	4
Issue number	2
DOIs	https://doi.org/10.30958/ajmmc.4.2.1
State	Published - 2018

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10.30958/ajmmc.4.2.1

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title = "What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions",

author = "Kim, \{Nam Young\} and Masudul Biswas",

year = "2018",

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language = "English",

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pages = "95--108",

journal = "Athens Journal of Mass Media \& Communications",

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T1 - What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions

AU - Kim, Nam Young

AU - Biswas, Masudul

PY - 2018

Y1 - 2018

UR - https://www.athensjournals.gr/media/2018-4-2-1-Kim.pdf

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DO - 10.30958/ajmmc.4.2.1

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JO - Athens Journal of Mass Media & Communications

JF - Athens Journal of Mass Media & Communications

IS - 2

ER -

What Makes People Underestimate the Perceived Impact of Public Service Announcements? The Theoretical Implication for the Third-Person and First-Person Perceptions

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