TY - JOUR
T1 - What They Know and Why They Do It: Preliminary Findings of Farmer Focus Group Discussion on Value-Added Agriculture in North Carolina
AU - Quaicoe, Obed
AU - Vorsah, Roger
AU - Jefferson Moore, Kenrett
AU - Bynum, Jarvetta
AU - Owens, John
PY - 2022/3/1
Y1 - 2022/3/1
N2 - Sustaining farm profitability has been challenging for North Carolina smallholder farmers facing market failure. Small farms earning between $10,000 or less and $50,000 annually in net farm income need alternative practices that will make them more profitable. This study assesses North Carolina small farmers’ understanding and attitudes towards value-added agriculture. We conducted farmer focus group interviews and analyzed the data using Qualitative Data Analysis Miner Lite. We found that the main drivers of value-added agriculture include improving on-farm profitability, product expansion, and market growth. High production costs and lack of government assistance are some of the factors limiting value-added participation.
AB - Sustaining farm profitability has been challenging for North Carolina smallholder farmers facing market failure. Small farms earning between $10,000 or less and $50,000 annually in net farm income need alternative practices that will make them more profitable. This study assesses North Carolina small farmers’ understanding and attitudes towards value-added agriculture. We conducted farmer focus group interviews and analyzed the data using Qualitative Data Analysis Miner Lite. We found that the main drivers of value-added agriculture include improving on-farm profitability, product expansion, and market growth. High production costs and lack of government assistance are some of the factors limiting value-added participation.
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M3 - Article
SN - 2643-3354
VL - 53
SP - 19
EP - 22
JO - Journal of Food Distribution Research
JF - Journal of Food Distribution Research
IS - 1
ER -
